Pani Renia

commercial

Client Betclic
Agency Work Till Death
Production House Lorem Production House
Year 2025

Impossible without the help of

impossible without the help of

DIRECTOR Louis Meyer
PRODUCER Hans Room
CINEMATOGRAPHER Zaire Lubin
CAMERA OPERATOR Justin Torff

Overview

Betclic × Renata — character-led commercial with teaser energy.

The brief called for work that feels immediate on first view and rewards a second look: strong framing, intentional rhythm, and a tone aligned with Betclic's positioning in the market.

Challenges & Approach

Hover teaser cut from the delivered master. Full film available on request.

We built the approach around practical lighting, precise editorial rhythm, and close collaboration on set, so decisions made in pre-production carried through to the final master.

The result

The delivered film for Pani Renia × Betclic combines strong imagery with a clear read on Betclic's offer — designed to perform across broadcast, social, and digital placements.

Early feedback highlighted the balance between energy and clarity: viewers understood the story quickly while the craft kept them watching through the end card.

Completed in 2025, Pani Renia × Betclic reflects how we approach commercial work at Work Till Death — bold visuals, tight pacing, and a brand story told without filler.