Prosto
lookbook
Impossible without the help of
impossible without the help of
Overview
Prosto SS17 lookbook — streetwear attitude in a commercial film form.
The brief called for work that feels immediate on first view and rewards a second look: strong framing, intentional rhythm, and a tone aligned with Prosto's positioning in the market.
Challenges & Approach
Hover teaser cut from the delivered master. Full film available on request.
We built the approach around practical lighting, precise editorial rhythm, and close collaboration on set, so decisions made in pre-production carried through to the final master.
The result
The delivered film for Prosto Lookbook SS17 combines strong imagery with a clear read on Prosto's offer — designed to perform across broadcast, social, and digital placements.
Early feedback highlighted the balance between energy and clarity: viewers understood the story quickly while the craft kept them watching through the end card.
Completed in 2017, Prosto Lookbook SS17 reflects how we approach lookbook work at Work Till Death — bold visuals, tight pacing, and a brand story told without filler.
